
project
Anniverse Anniversary 365
Find the most important memories in life and cherish them forever.
brand
Medialand
year
2023
background
In an era when film was limited, each precious memory was carefully recorded. However, with the advancement of technology and the introduction of seemingly infinite cloud storage, people began to record every moment of their lives, regardless of significance. This has led to memories becoming abundant, fragmented, and devalued.
insight
In the past, people could recount in detail their most cherished memories, yet now, they struggle to recall what the most precious moments of their lives truly were.
concept
We hope people reflect on what the most important memories in life are.
idea
execution
"Anniverse365" transforms the 365 days of a year into 365 time capsule NFTs and lists them on the world's largest NFT marketplace, OpenSea.
Through the wheel of time, individuals can reflect on which day holds the most significant memories for them and purchase that precious day.
People can inscribe the significance of anniversaries within the time capsule NFTs they purchase, and encapsulate their most treasured memories in the form of photographs.
"Anniverse365" utilizes blockchain certification technology to permanently store all memories on the chain.
People can store the anniversary NFTs they purchase in a blockchain wallet on their mobile phones, allowing them to be constantly accompanied by these tokens.
"Anniverse365" invites celebrities to take the lead in sharing their most significant day by purchasing it, allowing them to share this precious memory with everyone. It encourages everyone to reflect on what their most cherished memories are.
Ultimately, the memory-storing "Anniverse365" was completely sold out within just 11 minutes of its public release.